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Birkenstock goes public on New York Stock Exchange_我的网站

一 |     Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。    Allu Arjun’s film AA22XA6, directed by Atlee, has been one of the hottest projects in the film industry. Given the project’s scale, canvass, plotline, cast and massive budget, the sci-fi thriller is tipped to be one of the most-anticipated films. Atlee has been shooting the film for over four months in a specially designed 3D studio set equipped with cutting-edge Hollywood-grade technology, in Mumbai. While many filmy fans wonder with this move of Atlee since this is against the conventional practice of shooting, here’s another interesting surprise.               Lavish underwater sequence     According to the buzz, Allu Arjun is set to commence shooting for an underwater sequence for AA22XA6. The sequence is being shot at a studio in Mumbai, and will be a first-of-its-kind in Indian cinema. According to unit sources, a dedicated team from Hollywood has flown into Mumbai to choreograph, monitor and execute the entire block. Director Altee has reportedly envisioned the underwater sequence distinctly and is betting big on Allu Arjun’s performance. The actor too took training recently to get a hang of the nuances of the underwater episode. “The sequence is said to be one the highpoints of the film; it shows Allu Arjun in a fierce and intense look. How Atlee imagined the action block to be, and the task of executing it has been entrusted to a Hollywood technical team,” informs a source in the know.               AA22XA6 in 2 parts?     After the Pushpa series turned out to be highly successful, Allu Arjun seems to be fascinated with the idea of ‘franchise’ model. According to sources from the unit, Allu Arjun and Atlee are pondering over the idea of making AA22XA6 into two parts. So far, over 60 per cent of the film has been wrapped up, and the remaining portion would be completed by summer. The idea is to build craze for the film, and also to generate more revenue considering the film’s massive budget. Will they make the film in 2 parts? A better picture will emerge soon.     Also Read: Mrunal Thakur Shoots Action Scene for Allu Arjun’s Film。

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